The Brief

Amplify Whole Earth’s sponsorship of Team GB through a fame-driving campaign that highlights the nutritional benefits of peanut butter.

The Strategy

Athletes use Whole Earth to start their day great too! In the run up to the 2024 Olympics, Whole Earth will be providing the country with the natural goodness they need to start a day that leads to greatness.

The Execution

Team Great Start Breakfast Morning!

Partnering with Olympic legends Laura and Jason Kenny, we hosted a one-of-a-kind breakfast event at the iconic Queen Elizabeth Olympic Park.

Cycling fans were able to ride with the greats and enjoy a nutritious Whole Earth inspired breakfast to kickstart their day.

Lots of people riding bikes on wooded road

70+ Event Sign-ups

56M in reach

48 brand mentions

Coverage in key titles such as sky News, TalkSport & BBC Radio London

Cycle with Olympians at Whole Earth’s London breakfast social
- Men's Fitness

Start your day great with dame laura and sir jason kenny & whole earth

- Verge

BBC Radio London Feature

Listen Here

I’m the most successful female cyclist in Olympic history but there’s one surprising sport I can’t wait for at Paris 2024 - Talk Sport

Heineken insurance, 7UP sauce, Sparaoke - Campaigns round-up - PR Week

See More Work

Anne Marie performs on a bus for Rockstar

Under Armour breaks into retail in the UK

Under Armour x Battersea Store Launch

Danny Dyer launches Frank’s fiery fish and chips takeover

The Codfather

Tom Daley promotes alcohol and water safety with Malibu and RLSS

Don't Drink and Dive

The world’s first Clock Off Fountain

Malibu x The Fountain

Disguising an Espresso Martini as a pint of stout

Schneaky Espresso Martini Glass

To spotlight films and filmmakers that are truly unique

Unhidden (with Andrew Scott)

Helping the UK reclaim their lunch break!

The Lipton Lunch Club

Rockstar Energy x Anne-Marie bring the energy to Parklife