A Rare Breed of communications agency.
Creatively
Earned-First
We think creativity should earn attention,
not pay for it.
We operate and execute in every channel, but our creative approach is always to think earned-first.


40-foot pineapple soft serve mixer truck drives through London
Simplicity Beats Complexity
We help our clients make the complex simple.
Our skill is transforming a complicated brief or business challenge into something memorably simple.
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The world’s first edible cocktail capsules
Think
Global
Across
Borders
Across
Platforms
Across
Channels
Act Local
We help the world’s biggest brands create campaigns with global scale, but
hyper-local relevance.

Show The Numbers
We show the hard numbers behind creative ideas.
We work with our clients to show the
real commercial impact that our campaigns have on the wider business.
Whether it’s an increase in social following, product sales, customer base, website traffic or share of conversation against the competition.
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Over 50,000 ltd. ed units sold across five countries
Connect to Culture
We join the dots between brands and culture to drive relevance.
Helping clients to credibly create or join a cultural conversation, movement or moment.
We build meaningful connections to
build brand love.


Anne-Marie surprises festival goers with impromptu gig for Rockstar Energy
Meet the Founders
David Phillips and Will Cookson have nearly 40 years combined experience in PR and communications for the world's biggest brands after meeting at freud communications in 2010. Pangolin was born in 2013 and built from the ground up with two laptops, some grit and a vision to create memorably simple creative campaigns.
Born out of the frustration of rigid agency ways of working, David and Will set out to create a rare breed of independent agency that helped clients make
award-winning campaigns without adding complicated agency processes along the way.
They empower their team to focus their time on having valuable, high impact conversations with clients vs managing internal processes that exist within the larger agency networks. Less input, more output. Less talk, more walk. With over 100 international PR award shortlists now under their belt, it's clear their approach is working.
