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Iain Stirling in a chair with a bottle of Glenlivet

The Brief

The Glenlivet needed to spark relevance and excitement around the relaunch of its revamped visitor’s centre amongst 25-40 year olds.

The Strategy

90’s nostalgia was on the rise amongst the target audience and remakes of old classics were trending across the globe.

The Execution

Who better to show off an iconic new home than the OG of property-porn, MTV Cribs? We created a world-first partnership with MTV to create a limited edition episode of “Cribs” hosted by Scottish comedian and whisky lover, Iain Stirling.

The episode of Iain giving a sneak peak around the distillery ran on MTV digital channels and Iain’s social accounts, sparking conversation amongst lifestyle, news and trade publications.

A portrait of Iain Stirling

Reaction

Over 1M Views of Hero Content

50+ Pieces of Earned Media

6+ National
News Hits

Action

Ticket Sales Sold out for First Two Weeks

25% Share of Online Conversation VS Competitors

Increase in Google Searches for the Glenlivet Tour

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The Glenlivet Partners With MTV Cribs To Showcase New Distillery Experience
- Luxurious Magazine

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