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Capsules Collection on a table next to a bottle.

The Brief

To coincide with the new brand campaign launch, showcase that The Glenlivet is a brand based on “originality”, and spark a conversation around single malt that taps into culture.

The Strategy

We have been consuming whisky the same way since it was first created and yet consumers are constantly searching for new recipes and ways to try drinks.

The Execution

We created a new way of drinking The Glenlivet — the world’s first whisky ‘Capsule Collection’. Partnered with sustainable packaging start-up, Notpla, to serve up single malt cocktails in a seaweed case. And it’s safe to say the world responded.

9M organic launch video views

Trended on Twitter in 3 countries

500+ broadcast TV features

285% increase in traffic to TheGlenlivet.com

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Glenlivet's 'Tide Pod' Whisky Cocktails Capsules are actually really good
- Forbes

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This ‘capsule’ Scotch whisky doesn’t require a glass - CNN

Late Show - The Glenlivet.jpg

The Late Show.png

Meanwhile… Do you like alcohol but worry that simply drinking it doesn’t look stupid enough? - Late Show

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Glenlivet Whisky creates alcoholic 'Tide Pods' - WCNC

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