The Brief

To raise awareness of the 100 Year anniversary of Green Spot Whiskey, we were tasked with launching a celebratory partnership with paint brand YesColours.

The Strategy

The 100 year anniversary of Green Spot Whiskey also marked a celebration of the colour that started it all, paying homage to the vibrant green ‘daub’ of paint used to identify the age of whiskey casks. We used this to tapping into Spot and YesColours shared heritage of craftmanship and colour.

The Execution

A strategic PR and Influencer launch unveiling a limited-edition 10-year-old expression, paying tribute to the original maturation and traditional cask approach that defined Green Spot’s early days. Putting the shared marker of colour at the heart of the campaign, YesColours unveiled a bespoke Green Spot limited edition Matt paint, that payed homage to Green Spot’s heritage. Working with a variety of creators, the story was shared online through unmissable content showcasing the vibrant products.