The Strategy

To grab attention we needed to show up in moments that other brands didn’t. Research showed that the journey to a festival can be a bigger energy drainer than the festival itself — giving Rockstar a key moment to deliver an unforgettable boost before the party begins.

The Execution

We turned a shuttle bus journey to Parklife into a high-energy moment with a surprise Anne-Marie gig. With influencers and media onboard, the intimate performance was captured through a social-first lens and amplified via curated content and targeted media to drive pre-festival buzz.