The Brief

In year three of Redbreast’s global S&R platform, our challenge was to drive fame for ‘Robin Redbreast Day’—cementing it as a recurring calendar moment while raising awareness and funds for the mission to ‘keep common birds common.’

The Strategy

Post-pandemic, a surge in birdwatching and nature interest created a fresh, engaged audience providing an opportunity to connect Redbreast’s mission with nature-loving communities and educate both new and existing fans globally.

The Execution

We hosted an exclusive press trip in Ireland with Chris O’Dowd, featuring birdwatching, whiskey tastings, and a Michelin-starred dinner.

In attendance were key global media and influencers. The trip, supported by a GQ partnership and media interviews with Chris O'Dowd, highlighted the importance of keeping ‘common birds common’ and helped to drive donations for BirdsLife International.