The Brief

Drive fame for the new ‘Redbreast Unhidden’ platform which focuses on helping people uncover hidden gems in film, and build credibility for the brand within the film industry by leveraging new brand ambassador, Andrew Scott.

The Strategy

In order to not just be seen as another brand film platform we needed to communicate our broader mission and establish the problem we set out to challenge over the next few years.

Consumer research showed that 60% of people admitted they struggle to find unique films, as they get trapped by what’s trending or being promoted by the algorithm.

The Execution

To kick off the partnership we secured top tier quality interviews with Andrew Scott in Forbes, Variety and The Times discussing his passion for supporting the next generation of independent film makers.

We then hosted a range of journalists and influencers at SXSW TV & Film Festival where they met six filmmakers who were shortlisted for the ‘Redbreast Unhidden’ Award. Every touchpoint established Redbreast's commitment to uncovering hidden gems in film.