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A giant ice cream-churning pineapple on wheels is seen on the streets of London, parking u

The Brief

Drive mass fame for the new and tasty Malibu x Oatly Piña Oatlada soft serve this summer and make it a must-sample highly desirable summertime treat.

The Strategy

We wanted to create a disruptive stunt that unmissably breaks the Malibu x Oatly brand collaboration into popular culture and reflected the playful, fun-loving identity of both brands.

The Execution

In an enormous visual interpretation of our two iconic brands quite literally mixing to become one, we created a high-impact stunt to celebrate the arrival of London’s hottest (or coldest) new brand collab, with a giant ice-cream churning pineapple on wheels.

AJ Odudu introduces the coolest collab of the summer in London

80+ Pieces of
Media Coverage

100% of articles mention the brand collaboration

Soft serve sold out at pop-up event

“Ad of the Day”
in The Drum

The Standard Clipping - Pina Outlada.jpg

AJ Odudu on her year of success: 'I've worked hard for everything I've achieved
- The Standard

Mirror Clipping - Pina Outlada.jpg

Brits overwhelmed by adult responsibilities, new survey finds
- Mirror

The Sun - Pina Outlada.jpg

The Sun.png

CHILD'S PLAY Nearly half of Brits are fed up with being an adult – and are drained by everyday responsibilities
- The Irish Sun

Green Queen - Pina Outlada.jpg

Green Queen.png

‘Lick Responsibly’: Oatly Joins Forces with Malibu to Create Alcoholic Piña Oatlada Ice Cream
- Green Queen

Famous Campaigns - Pina Outlada.jpg

Famous Campaigns.png

Malibu and Oatly create dairy free Piña Oatlada - Famous Campaigns

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Anne Marie performs on a bus for Rockstar Energy

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Anne Marie performs on a bus for Rockstar Energy

Anne Marie performs on a bus for Rockstar Energy

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