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Whole Earth x Team GB

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The Brief

Amplify Whole Earth’s sponsorship of Team GB through a fame-driving campaign that highlights the nutritional benefits of peanut butter.


The Strategy

Athletes use Whole Earth to start their day great too! In the run up to the 2024 Olympics, Whole Earth will be providing the country with the natural goodness they need to start a day that leads to greatness.


The Execution

Team Great Start Breakfast Morning!

Partnering with Olympic legends Laura and Jason Kenny, we hosted a one-of-a-kind breakfast event at the iconic Queen Elizabeth Olympic Park.

Cycling fans were able to ride with the greats and enjoy a nutritious Whole Earth inspired breakfast to kickstart their day.

Reaction


70+ Event Sign-ups


56M in reach


48 brand mentions


Coverage in key titles such as sky News, TalkSport & BBC Radio London

Action


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