The Brief

Deliver Under Armour’s first female-focused training event to drive positive brand sentiment amongst female fitness communities and media across EMEA.

The Strategy

For most women confidence is linked to performance. To help women unleash confidence to boost performance, Under Armour had to show how their product innovations can tackle confidence challenges.

The Execution

Introducing The Active Catwalk event. An immersive event that brought together athletic female communities to help women to train with confidence.

Broken into three sections; a brand presentation, a discussion and workshop, and finally an active catwalk, the event gave attendees insights and tools to help unleash their confidence with Under Armour kit.