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The Lipton Lunch Club

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The Brief

Position Lipton Ice Tea as the go-to lunchtime refreshment, whilst driving a cultural conversation in the UK amongst 18-34yr olds.


The Strategy

Our research uncovered a nationwide issue – only 18% of adults in the UK admit to eating lunch away from their desk. This insight shaped our campaign - it was time to make Lipton Ice Tea the brand to help people reclaim their lunch.


The Execution

Introducing the Lipton Lunch Club!

We created a touring experience inviting Brits to step away from their desks and unwind in a sunshine-filled space with games, Lipton Ice Tea and free lunch in select locations.

The Lipton Lunch Club was kicked off by our trending foodie ambassador Rachel Ama who also created on-the-go recipes to inspire more mindful lunch breaks.

Reaction


50 pieces of coverage


340M in reach


£5.2M Ad Value


Coverage in key titles such as Huffington Post, Daily Star, Stylist, The Sun & The Mirror

Action


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'Al-desko' eating is a part of life for millions of Brits, according to research - Daily Express

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Ditch the al desko – 5 ways to make the most out of your lunch break - The Sun

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Desk dining dominates as majority of Brits skip lunch breaks, study finds - Mirror

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Ditch the al desko – 5 ways to make the most out of your lunch break - Stylist

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Millions of adults eat lunch at their desk every day as they're 'too busy' - Daily Star

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