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Steve Jobs x NFT

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The Brief

Generate mass coverage within business and crypto media on the world-first auction of Steve Jobs’ 1973 job application alongside its NFT version.

The Strategy

Back in 2021, NFTs were still emerging, sparking regular global conversation around their use, value and application. We decided to hi-jack the chatter and let the world decide once and for all whether NFTs or the real thing are more valuable.

The Execution

We needed to get the influential business and crypto press engaged early to build up hype. We pre-briefed 10 of the most important titles and asked for their opinion on how the auction would go, and it’s safe to say they loved the concept of the story.

During the week of auction coverage appeared across the world including on some of the most respected finance and crypto TV shows including Jim Cramer of Mad Money.

Reaction

Over 200 Pieces of Coverage

Over 500M Reach

Over $340K Sale Value

Action

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Glenlivet Whisky creates alcoholic 'Tide Pods' - WCNC

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Meanwhile… Do you like alcohol but worry that simply drinking it doesn’t look stupid enough? - Late Show

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This ‘capsule’ Scotch whisky doesn’t require a glass - CNN

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Glenlivet's 'Tide Pod' Whisky Cocktails Capsules are actually really good - Forbes

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The Glenlivet gets the MTV Cribs treatment - Master of Malt

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'NO SIGN OF STOPPING' Joanna Lumley signs up for new ITV show Secret Cities – despite turning 76 next year- The Sun

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The Glenlivet Partners With MTV Cribs To Showcase New Distillery Experience - Luxurious Magazine

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The DrinkList: all the gin, whisky and beer news you need to know - Shortlist

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Pepsi Launches a Limited Edition Nutmeg Cola for the World Cup - Trend Hunter

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Messi, Pogba & Ronaldinho Feature In Pepsi's New 'Nutmeg Royale' Ad - Soccerbible

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PSG star Lionel Messi and Brazilian legend Ronaldinho link up in new Pepsi advert - Sport Bible

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Asda’s cheeky checkouts, Pepsi’s Nutmeg Royale, Candy Crush entrepreneurs – Campaigns round-up - PRWeek

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Pepsi Relaunches International Strategy With Star-Studded Soccer Spot
- Ad Week

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Lionel Messi is joined by Paul Pogba and Brazilian legend Ronaldinho as trio star in Pepsi trailer for new campaign ahead of the Qatar World Cup - Daily Mail

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Pepsi goes all in on TikTok for its Champions League Final kick-off - The Drum

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Burna Boy announced for UEFA Champion’s League kick-off show - NME

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UEFA announce Man Utd fan as 2023 Champions League final singer following Camila Cabello - Express

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EXCLUSIVE: Burna Boy To Co-Headline 2023 UEFA Champions League Final Kick Off Show By Pepsi - Complex UK

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Burna Boy Will Perform at This Year's Champions League Final as a Co-Headliner - Hype Beast

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Distilled – The return of Beefeater Crown Jewel - Decanter

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New British Spirits To Try This Winter - Forbes

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Beefeater Just Dropped a New Ultra-Premium Gin - Robb Report

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Malibu and Oatly create dairy free Piña Oatlada - Famous Campaigns

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‘Lick Responsibly’: Oatly Joins Forces with Malibu to Create Alcoholic Piña Oatlada Ice Cream - Green Queen

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CHILD'S PLAY Nearly half of Brits are fed up with being an adult – and are drained by everyday responsibilities - The Irish Sun

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Brits overwhelmed by adult responsibilities, new survey finds - Mirror

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AJ Odudu on her year of success: 'I've worked hard for everything I've achieved - The Standard

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Heineken insurance, 7UP sauce, Sparaoke - Campaigns round-up - PR Week

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I’m the most successful female cyclist in Olympic history but there’s one surprising sport I can’t wait for at Paris 2024 - Talk Sport

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BBC Radio London Feature

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Start your day great with dame laura and sir jason kenny & whole earth - Verge

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Cycle with Olympians at Whole Earth’s London breakfast social - Men's Fitness

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Ad of the Day: Danny Dyer introduces hot sauce and lager. Football’s new tipple? - The Drum

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'This is bang on': British actor Danny Dyer launches new cocktail lager 'Flager'. - Daily Mail

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EastEnders legends Danny Dyer and Ross Kemp at war over the 'perfect pint' - Daily Star

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Frank's Redhot Sauce, 'The Flager' - PRWeek

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Londoners can get an Espresso Martini in a chocolate glass this weekend - London World

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From eating dessert for breakfast to cereal cocktails: Brits' unique ways of treating themselves - Mirror

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Brits' top 25 unusual ways of treating themselves - including eating ice cream in winter - Daily Express

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UNIQUE TREAT Brits’ favourite treats include ‘unusual’ activities including watching ‘bad’ movies and drinking from favourite mug -The Sun

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Brits reveal the 25 most unusual ways to treat themselves - how many do you do? - The Daily Star

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'Al-desko' eating is a part of life for millions of Brits, according to research - Daily Express

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Ditch the al desko – 5 ways to make the most out of your lunch break - The Sun

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Desk dining dominates as majority of Brits skip lunch breaks, study finds - Mirror

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Ditch the al desko – 5 ways to make the most out of your lunch break - Stylist

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Millions of adults eat lunch at their desk every day as they're 'too busy' - Daily Star

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Andrew Scott teams up with Redbreast Whiskey - Master of Malt

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Redbreast partners with Andrew Scott - The Spirit Business

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Andrew Scott and Redbreast Whiskey launch SXSW short film award - Shortlist

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Andrew Scott Discusses His Career And Offers Advice To Other Creatives - Forbes

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Brian Cox reveals the only person he wants to play him in a biopic - The Standard

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UK workers do the most unpaid overtime in Europe - with trend worsening in last 5 years - London World

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British workers clock 40 unpaid overtime hours monthly, surpassing European counterparts - Daily Express

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Brian Cox reveals the only person he wants to play him in a biopic - Yahoo! News

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Brian Cox Talks New Malibu Campaign: ‘I’ll Never Turn Down an Opportunity to Enjoy a Drink On the Beach’- RollingStone

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7UP just unveiled a very unexpected new product for summer - Metro

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7UP is launching very different new product for summer - and you can't drink it - Mirror

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Anne-marie surprises shuttle bus in collaboration with rockstar energy drink - Verge

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Anne-Marie cuts a quirky figure as she surprises fans with an impromptu performance - Mail Online

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All the pictures from day two of Parklife 2024 - Manchester Evening News

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The Green Spot 100-year Anniversary limited edition is a spectacular whiskey for a special occasion - Daily Star

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Green Spot 100 Year Anniversary Limited Edition 10-Year-Old whisky - Ok!

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Green Spot Launches 100 Year Anniversary Edition & Custom Paint Shade - Whiskey Wash

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100 Years of Green Spot Whiskey: Celebrate with Limited Edition Bottle Designed with YesColours - Crave

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Kahlúa unveils sneaky espresso martini glass for St. Patrick’s Day - Famous Campaigns

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Heart Radio Feature

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London pub offers FREE espresso martini for St. Patrick’s Day - but only with secret codeword - London World

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33 Fantastic Ways To Celebrate St. Patrick’s Day In London - Secret London

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9 of the best things to do in London this weekend (March 15-16) - Metro

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Andrew Scott teams up with Redbreast Whiskey - Master of Malt

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Redbreast partners with Andrew Scott - The Spirit Business

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Andrew Scott and Redbreast Whiskey launch SXSW short film award - Shortlist

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Andrew Scott Discusses His Career And Offers Advice To Other Creatives - Forbes

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It’s a sobering statistic that should be far more well-known than it is: one in four drowning incidents in the UK involve alcohol - GQ

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Tom Daley spends first day of retirement after Olympics wearing knitted swimming trunks on Brighton beach - The Sun

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Tom Daley is launching the Don't Drink and Campaign on Brighton beach - BBC Radio

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Tom Daley takes the plunge into his new career as he models a pair of knitted swimming trunks on Brighton beach to promote water safety - Mail Online

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We're in this business to save lives and so having Tom involved alongside Malibu is pretty special - Sky News

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Danny Dyer hits back at Ed Sheeran's claim London chippies are overrated: 'He's from Ipswich'
- The Standard

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Danny Dyer extols RedHot fish and chips – Behind the Campaign

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Danny Dyer Reveals His 'Proper Naughty' Twist on Fish and Chips - Men's Health

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Danny Dyer Reveals His 'Proper Naughty' Twist on Fish and Chips in Spicy New Campaign - MSN

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Charing Cross tube station is getting rebranded as a tribute to Keith Haring this week - Timeout

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ABSOLUT-LY FAB - Charing Cross station was given a pop art makeover and renamed “Haring Cross” - The Sun

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Charing Cross tube is getting a two-day Keith Haring inspired make over - Shortlist

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Absolut Vodka is taking over Charing Cross Tube with a tribute to Keith Haring’s artwork - Metro

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London's Charing Cross station 'taken over' in colourful tribute to American artist - Daily Express

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London underground station given pop art makeover in tribute to famous artist - Daily Star

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