The Brief

Help Kahlúa drive fame around the Schneaky Espresso Martini glass - a glass that disguises an Espresso Martini as a pint of stout - in the run up to St. Patrick's Day and encourage people to reach for an Espresso Martini as their go-to beverage for the celebrations.

The Strategy

Let's get the Schneaky Espresso Martini glass into the hands of someone you might not expect, and allow consumers to try it out for themselves.

The Execution

We brought on rugby icon and stout fan James Haskell to launch the glass in an Irish pub. Londoners could then try the Schneaky glass on St. Patrick’s Day for themselves, and see if their mates would spot the difference.

Socials blew up, journalists loved it and people were desperate to get their hands on the naughty limited edition. Job done!