The Brief

Drive mass fame for the new and tasty Malibu x Oatly Piña Oatlada soft serve this summer and make it a must-sample highly desirable summertime treat.

The Strategy

We wanted to create a disruptive stunt that unmissably breaks the Malibu x Oatly brand collaboration into popular culture and reflected the playful, fun-loving identity of both brands.

The Execution

In an enormous visual interpretation of our two iconic brands quite literally mixing to become one, we created a high-impact stunt to celebrate the arrival of London’s hottest (or coldest) new brand collab, with a giant ice-cream churning pineapple on wheels.