The Brief

Help drive organic conversation on Kahlúa and Tony’s Chocolonely unique Espresso MarTony Glass - a never-seen-before Espresso Martini glass made entirely of milk chocolate. Yep...a chocolate glass.

The Strategy

We needed to find a broader news hook to help us land the ltd ed. glass in culture. We conducted a piece of research on the UK’s indulgent habits finding that Brits were not treating themselves enough and were craving moments of ‘selfless indulgence’. Perfect!

The Execution

We partnered with the Dirty Martini bar chain to hand out the Espresso MarTony glass to lucky customers to taste for themselves, and then spread the word via a hard working press office ahead of the bank holiday weekend.

Features landed in top tier listing and creative titles including TimeOut, Trend Hunter and Creative Review. The glasses also sold out within the first 24 hours of the promotion.