The Brief

During a saturated UK festival season, we were tasked with helping Rockstar Energy Drink stand out and connect with Gen Z fans through bold, energy-fueled moments that cut through the noise and enhance the fan experience

The Strategy

To grab attention we needed to show up in moments that other brands didn’t. Research showed that the journey to a festival can be a bigger energy drainer than the festival itself — giving Rockstar a key moment to deliver an unforgettable boost before the party begins.

The Execution

We turned a shuttle bus journey to Parklife into a high-energy moment with a surprise Anne-Marie gig. With influencers and media onboard, the intimate performance was captured through a social-first lens and amplified via curated content and targeted media to drive pre-festival buzz.