The Brief

Develop a creative idea that will make 7UP synonymous with a UK summer food occasion, showcasing that 7UP makes food taste tooo good.

The Strategy

1. The nation has a deep-rooted love of BBQs, with the category continuing to grow in 2024.

2. Social conversation around one of Brit’s favourite BBQ additions, condiments, increased again this year, reiterating consumer love for these food products.

The Execution

Introducing the BBQ Range by 7UP! A new three piece BBQ range, inspired by the iconic lemon lime flavours of 7UP, designed to elevate the taste of any dish.

Each carefully crafted condiment — Zesty Mayonnaise, Zingy Hot Sauce, and Tangy Salad Dressing — featured 7UP as an actual ingredient. And it's safe to say it got tongues wagging.