The Strategy

Mother Root have built a community of loyal brand fans, a mixture of sober, sober curious and alcohol-alternative seeking consumers. Once they’ve experienced Mother Root they rave about it - both the product and everything the brand stands for. So much so, the brand’s seen 180% growth YOY.

The Execution

A press office dedicated to getting product in journalist hands, converting them to long-term brand fans. From gifting exclusive access to limited edition products to offering unlimited access to Mother Root’s founder Bethan Higson, our persisent press office is curating a community of brand fans amongst influential tastemakers.

Like consumers, they love talking the brand in their work, with coverage landing in the likes of Stylist, The Times, Country & Townhouse, Good Housekeeping, The Grocer and Spirits Business