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Phone

Karen Brady drops her phone into a pineapple shaped fountain for Malibu

4. Malibu DWTG Stunt-min.JPG

The Brief

Create a disruptive consumer engagement mechanic that amplifies Malibu's Do Whatever Tastes Good campaign and inspires consumers to ‘Clock Off’ at 5pm.

The Strategy

We unveiled research that 84% of workers around the globe stated they had felt the pressure to work overtime, with the UK reporting 40+ hours overtime per month.

And the main culprit? Our phone.

The Execution

To help people truly clock off, Malibu brought the world’s first Clock Off Fountain to the heart of London.

From 17:01pm, the overworked had the chance to toss their phones into the Clock Off Fountain, releasing themselves from relentless emails and instant messages to sit back, relax, and enjoy the liberation of unplugging with a complimentary Malibu Piña Colada in hand!

And who better to kick it off than an icon of UK business culture - Karen Brady from The Apprentice.

A man drops his phone into a Karen Brady drops her phone into a pineapple shaped fountain for Malibu

65.4M Earned reach

32 Pieces of media coverage

100% Included brand mention

100+ phones thrown into the Clock Off Fountain

Rolling Stone Clipping - Malibu Fountain.jpg

Rolling Stone.png

Brian Cox Talks New Malibu Campaign: ‘I’ll Never Turn Down an Opportunity to Enjoy a Drink On the Beach’- RollingStone

Yahoo Clipping - Malibu Fountain.jpg

Brian Cox reveals the only person he wants to play him in a biopic
- Yahoo! News

Daily StarClipping - Malibu Fountain.jpg

Daily Express.png

British workers clock 40 unpaid overtime hours monthly, surpassing European counterparts - Daily Express

London World- Malibu Fountain.jpg

London World.png

UK workers do the most unpaid overtime in Europe - with trend worsening in last 5 years
- London World

Standard Clipping - Malibu Fountain.jpg

Brian Cox reveals the only person he wants to play him in a biopic
- The Standard

See More Work

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Anne Marie performs on a bus for Rockstar

Anne Marie performs on a bus for Rockstar

Tom Daley promotes alcohol and water safety with Malibu and RLSS

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Anne Marie performs on a bus for Rockstar

Anne Marie performs on a bus for Rockstar

The world’s first Clock Off Fountain

Malibu x The Fountain

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Anne Marie performs on a bus for Rockstar

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Schneaky Espresso Martini Glass

Anne Marie performs on a bus for Rockstar

Anne Marie performs on a bus for Rockstar

To spotlight films and filmmakers that are truly unique

Unhidden (with Andrew Scott)

Anne Marie performs on a bus for Rockstar

Anne Marie performs on a bus for Rockstar

Helping the UK reclaim their lunch break!

The Lipton Lunch Club

Anne Marie performs on a bus for Rockstar

Anne Marie performs on a bus for Rockstar

Rockstar Energy x Anne-Marie bring the energy to Parklife

A Surprise Shuttle with Anne-Marie

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