F1 Academy star, 16, reaches 155mph on racetracks - but hasn't passed driving test yet
- Mirror

DAVID CROFT INTERVIEW:
Iconic F1 commentator prepares to mark his 400th Grand Prix at Silverstone - and gives his verdict on whether Lewis Hamilton can win a record eighth drivers' title- Daily Mail

Before the F1 drivers hit the track, The Race Extra had the chance to go for a very different lap of the British GP circuit.- The Race Extra

David Croft proposes new Olympic sport with drivers from 'around the world' ahead of British GP- Sport Bible

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The Brief

Develop a creative consumer activation at Silverstone that uses Gatorade’s F1 partnership to drive awareness of Hydration Booster’s role in providing rapid hydration, driving high-impact conversation.

The Strategy

We knew what made Gatorade Hydration booster different was its ability to provide rapid hydration, which is key for F1 drivers as even 2% body fluid loss can affect peak performance. But you don’t need to be a professional athlete for rapid hydration to impact marginal performance gains - this is what the creative execution needed to showcase.

The Execution

Introducing Run The Track: 300 F1 fans, runners, media, and influencers took on the Silverstone circuit powered by Hydration Booster, getting a first-hand taste of starting-grid fueling. Gatorade Sports Science Institute (GSSI) experts were on-site all morning to deliver personalized insights and explain the science behind the Booster. Legendary F1 commentator David Croft brought live energy to the start and finish lines, seamlessly weaving Gatorade into F1 culture. To extend impact beyond the 300 runners on the track, we secured exclusive media interviews with national outlets and top-tier sports titles—amplifying the message of marginal performance gains to a nationwide audience and solidifying Hydration Booster's reputation on the world stage.