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Kahlúa Espresso MarTony Glass

The Brief

Help drive organic conversation on Kahlúa and Tony’s Chocolonely unique Espresso MarTony Glass - a never-seen-before Espresso Martini glass made entirely of milk chocolate. Yep...a chocolate glass .

The Strategy

We needed to find a broader news hook to help us land the ltd ed. glass in culture. We conducted a piece of research on the UK’s indulgent habits finding that Brits were not treating themselves enough and were craving moments of ‘selfless indulgence’. Perfect!

The Execution

We partnered with the Dirty Martini bar chain to hand out the Espresso MarTony glass to lucky customers to taste for themselves, and then spread the word via a hard working press office ahead of the bank holiday weekend.

Features landed in top tier listing and creative titles including TimeOut, Trend Hunter and Creative Review. The glasses also sold out within the first 24 hours of the promotion.

Kahlúa Espresso MarTony Glass

Reaction

168M Earned reach

30 Pieces of media coverage

97% Included brand imagery

Action

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London World- Tonys x Kahlua.jpg

London World.png

Londoners can get an Espresso Martini in a chocolate glass this weekend
- London World

Daily Star - Tonys x Kahlua.jpg

Brits reveal the 25 most unusual ways to treat themselves - how many do you do?
- The Daily Star

The Sun - Tonys x Kahlua.jpg

The Sun.png

UNIQUE TREAT Brits’ favourite treats include ‘unusual’ activities including watching ‘bad’ movies and drinking from favourite mug - The Sun

Express - Tonys x Kahlua.jpg

Daily Express.png

Brits' top 25 unusual ways of treating themselves - including eating ice cream in winter
- Daily Express

Mirror - Tonys x Kahlua.jpg

From eating dessert for breakfast to cereal cocktails: Brits' unique ways of treating themselves - Mirror

See More Work

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Danny Dyer launches Frank’s fiery fish and chips takeover

The Codfather

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Tom Daley promotes alcohol and water safety with Malibu and RLSS

Don't Drink and Dive

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Anne Marie performs on a bus

The world’s first Clock Off Fountain

Malibu x The Fountain

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Anne Marie performs on a bus

Disguising an Espresso Martini as a pint of stout

Schneaky Espresso Martini Glass

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Anne Marie performs on a bus

To spotlight films and filmmakers that are truly unique

Unhidden (with Andrew Scott)

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Anne Marie performs on a bus

Helping the UK reclaim their lunch break!

The Lipton Lunch Club

Anne Marie performs on a bus

Anne Marie performs on a bus

Rockstar Energy x Anne-Marie bring the energy to Parklife

A Surprise Shuttle with Anne-Marie

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