The Brief

Ellesse tasked us with launching their three-year partnership with Tomorrowland Winter by creating an unforgettable brand experience for over 100 global guests – all while unveiling their first skiwear range since the 1970s.

The Strategy

To make a true impact, we knew this campaign had to live both on and off the slopes. We had a rare opportunity to capture authentic, high-energy moments in a setting unlike any other – and by doing so, position ellesse as both culturally relevant and creatively fearless in the eyes of consumers and press alike.

The Execution

To build momentum ahead of the festival, we launched the partnership with a trade sell-in and activated influencer content early to generate buzz. During the event, we produced daily content with athletes and influencers, which reached nearly 2 million views on ellesse’s Instagram channels. We hosted 18 global media and influencer guests, resulting in a widespread social media takeover. We managed all logistics to deliver a consistent, on-brand experience from start to finish.