It’s a sobering statistic that should be far more well-known than it is: one in four drowning incidents in the UK involve alcohol.
- GQ

We're in this business to save lives and so having Tom involved alongside Malibu is pretty special
- Sky News

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Tom Daley takes the plunge into his new career as he models a pair of knitted swimming trunks on Brighton beach to promote water safety
- Mail Online

Tom Daley is launching the Don't Drink and Campaign on Brighton beach
- BBC Radio

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Tom Daley spends first day of retirement after Olympics wearing knitted swimming trunks on Brighton beach
- The Sun

The Brief

Now in it’s second year, we were tasked with launching Malibu’s Don’t Drink and Dive responsible drinking platform with a point of difference: spotlighting the increased risk of drinking and drowning in hot weather.

The Strategy

Brits love to enjoy a drink near water in hot weather, but research from Bournemouth University revealed that the risk of drinking and drowning is 5x higher when temperatures hit 20 degrees.

The Execution

Reuniting with five-time Olympic medallist Tom Daley, we created a range of heat-sensitive knitted trunks that change colour when temperatures hit more than 20 degrees.

Tom debuted the trunks with a live weather Forecast on ITV’s This Morning, and starred in a series of ‘Daley Forecast’ social films to deliver the all-important water safety messages during the Summer heatwaves.