May Your Pillow Always Be Cold On Both Sides With Ben & Jerry’s Freezer-Safe Pillowcases
- Dieline

Ben & Jerry’s launches pillowcases made for the freezer
- Famous Campaigns

Iconic ice-cream brand drops freezer-ready pillowcases to help Brits sleep sweet
- WalesOnline

Ben & Jerry’s is now making pillowcases – this is why the weirdest launch of the summer actually makes sense
- Ideal Home

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The Brief

Ben & Jerry's approached us to help deliver a disruptive marketing campaign that would spark conversation and ultimately drive email sign ups to their marketing database.

The Strategy

As a cult brand Ben & Jerry's has a loyal fan base that love to get their hands on any new limited edition merchandise. We just had to find our creative angle that would grab their attention and spark their imagination.

The Execution

Introducing Ice Dreams. Limited-edition, freezable pillowcases served straight out of a custom Ben & Jerry’s ice cream tub. After a very hot summer, we had to help find a solve. Backed by sleep expert Dr Zoe Gotts, head cooling triggers your body's natural sleep signals, meaning you could now cool down from the inside out with a scoop, and the outside in with your pillow. Ice cream lovers could get their hands on them by simply visiting the Ben & Jerry's UK website, and 10 lucky winners also won a years’ supply of Ben & Jerry’s ice cream 😋