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Crown Jewel Drink

The Brief

Bring to life the essence of Crown Jewel – a clash of the modern and traditional – via a creative launch campaign to cement it as the most sought-after and precious liquid to date.

The Strategy

We wanted to position Beefeater Crown Jewel as a rare gem in the spirit world. And what better way to do that than host an exclusive after-hours premiere event at the home of the Crown Jewels, the Tower of London.

The Execution

Phase 1 – ‘Key to the Jewel’ Event

World premiere tasting experience at the Tower

of London.

Phase 2 – Gifting & Product Placement

Targeted outreach to drive wider coverage and product reviews to maintain momentum.

Crown Jewel Drink Product Shot

Reaction

24 Top Tier Media Attendees

206 Pieces of Organic Social Content

43 Pieces of Product Placement Coverage

101M+ Reach

Action

20 Listing in
On-Trade Bars

+130% Increase in Traffic to Website

Robb Report Coverage Clipping - Beefeater.jpg

Beefeater Just Dropped a New Ultra-Premium Gin
- Robb Report

Forbes Coverage Clipping - Beefeater.jpg

New British Spirits To Try This Winter
- Forbes

Distilled Coverage Clipping - Beefeater.jpg

Daily Mail.png

Distilled – The return of Beefeater Crown Jewel
- Distilled

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