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Zing 7up Product

Zesty 7up Product

Tangy 7up Product

Can of 7up

BBQ Range by 7up

The Brief

Develop a creative idea that will make 7UP synonymous with a UK summer food occasion, showcasing that 7UP makes food taste tooo good.

The Strategy

1. The nation has a deep-rooted love of BBQs, with the category continuing to grow in 2024.

2. Social conversation around one of Brit’s favourite BBQ additions, condiments, increased again this year, reiterating consumer love for these food products.

The Execution

Introducing the BBQ Range by 7UP! A new three piece BBQ range, inspired by the iconic lemon lime flavours of 7UP, designed to elevate the taste of any dish.

Each carefully crafted condiment — Zesty Mayonnaise, Zingy Hot Sauce, and Tangy Salad Dressing — featured 7UP as an actual ingredient. And it's safe to say it got tongues wagging.

27 pieces of earned coverage

152K+ Social Media Reach

285% increase in average engagements on Instagram

Grown 7UP market share
by 2.7pp

Metro Coverage Clipping - 7up.jpg

7UP just unveiled a very unexpected new product for summer
- Metro

Mirror Coverage Clipping - 7up.jpg

7UP is launching very different new product for summer - and you can't drink it - Mirror

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